My background is in Marketing Special Projects, Entertainment Content Strategy, and Brand Development. 

I've worked for large corporations and small startups, closely observing the advantages and challenges of each business.

Startups make fleet-footed decisions:

• Fewer people involved

• Open communication

• Financial pressures drive action

• Easier to test and adjust changes

But have constraints on planning:

• Fewer staff hours available

• Not enough space/privacy

• Tight on resources

• Less freedom to recover from setbacks

Small businesses and startups hire me to build process, communications, and launch projects that support growth. I use my corporate experience to think through projects the way larger teams would, but on the right scale for available resources. 

Corporations can attack projects thoroughly, with teams dedicated to:

• Planning and Strategy

• Operations

• Finance

• Research and Development

But decision-making slows as they struggle with:

• Analysis paralysis

• Conflicting goals between teams

• Budgeting to meet profit benchmarks

• Introducing change

Here I become "shared space” for contributors to openly communicate, and I organize their priorities into cohesive approaches to decisions. Individuals, departments, and standard operating procedures can all collide with project goals and each other, so it’s crucial for me to identify and resolve conflicts. Projects are also an opportunity to examine operations, and I’ll advocate any changes that streamline process to help people work better together.

I'm infinitely curious, and nothing satisfies me more than scaling a complex project. I offer fresh perspective, determination, and energetic support. I’m ready to jump into active projects or develop and manage them from top to bottom. 

I’ve built communications from the ground up and taken products from funding pitch to packaging and launch.

I love writing for projects because they have different needs along the way. I can write inspirational calls to action, detailed analysis, messages to media and public officials, or even jokes for that year-end video you’re making with your team.

Between print and digital, advertising and social, you have numerous opportunities to communicate. I'll develop and sharpen your message across platforms, and provide a consistent voice that's memorable and approachable.  

I believe a good writer:

Understands the content and the audience

Values simple, clear communication

Breathes life into the writing

Many freelance writers don’t dedicate the time to understanding the topic they’re writing about or its intended audience, and it shows. They turn in their work and it’s correct (hopefully), but you wish they could tap into what you know, the way you know it. I ask a lot of questions when I’m learning something new, and try to push you on your knowledge to shake loose assumptions you may have built-in. Once I have a firm understanding of your content, I’m in a much stronger position to craft my writing toward your goals.

Technical skills are the least you can ask for in a writer, but I believe the best writing feels human - it has style, it has a voice. When writers invest their work with human perspective, it lives and breathes, and people recognize life within it. This goes for every piece of writing, from marketing and packaging to research and user manuals. The voice may be chatty or dry, loud or calm, it may teach or sell, but the reader hears a person in it and connects.

I'll develop your presentation using the most effective framework for your goals and your audience.

Some presentations are more visual and speaker-driven, while others may need to lay out a proposal with more language and data. I know all the bells and whistles of PowerPoint and Keynote, but don’t use them as a crutch. Whether I craft a sweeping piece of storytelling or next year's budget, I always aim to be concise, engaging, and entertaining.

I create presentations to:

Help people understand your work

Explain the motivation and reasoning for change

Provide a clear approach to achieve project goals

Demonstrate the passion behind your product

Convey your unique perspective on the facts

When I review presentation templates, I often see a parallel universe. They either float in their own jargon clouds, dispense mind-numbing amounts of data, or balance and spin the facts to make all situations look peachy. Slideshow decks are everywhere, yet rarely offer more than work itself: work to create, work to deliver, work to sit through. They feel detached from reality, where your audience sits waiting to connect.  

I build every presentation as a practical path to understanding and action. My slides privilege insight and candor over jargon and spin, respect the audience's time, and inspire productive exchange of ideas. At their best, presentations are highly-focused, powerful messengers that bring minds together to do more than they would apart. 

Let me help you do more. 

PROJECTS

Planning and Strategy
Marketing and Sales
Product Development
Research
Communications
Crowdfunding
Announcements, Events
Team Development and Training

WRITING

Funding Proposals
Project Plans
Internal Communications
Standards and Procedures
White Papers
Marketing Collateral
Product Packaging
Media Releases
Customer Communications
Website, Social, Blog Content
Video Scripting

PRESENTATIONS

Project Roadmaps and Overviews
Business and Strategic Plans
Product Pitches
Keynote Speeches and Lectures
Informational/101
Research/Reports/Results
Conference Agendas
Brainstorming